LAREN

LAREN creates premium hotel cosmetics designed to capture the unique spirit of every hotel and translate it into fragrance, experience, and artistic design. The family-owned company was founded in 2017 by Kremena Karaulanova with the vision of redefining hotel cosmetics through elegance, authenticity, and genuine care for the end customer experience.

LAREN offers a wide portfolio of products that can be fully customized according to the identity, concept, and branding of each client, including:

• hotel cosmetics collections;
• hotel room amenities and consumables;
• hotel slippers;
• children’s collection | Hey Baby;
• beauty and spa product lines;
• pet care collection;
• custom developed product series tailored to individual requirements;
• ambient scenting and fragrance solutions.

Today, the company partners with hospitality businesses across Bulgaria, Greece, North Macedonia, and Romania, while continuously expanding its client portfolio into other European markets.

To learn more about the company’s products, vision, and long term development goals, please refer to the corporate presentation.