Preparation and management of crisis communications
The business sector in Bulgaria, Europe and large part of the world is in an unexpected by its size humanitarian crisis, as well as in an expected financial and economic crisis. The team of the marketing and communications agency 3CON has prepared a package of measures for crisis communications. They are accompanied by pre-written steps, texts, letters and statements to be used in any situation..
Some of the steps:
- Communicate with employees or specific social groups to limit and/or reorganize the work processes.
- Communication with clients - when closing commercial outlets, transitioning into an online mode of trade and delivery, changing prices, availability of goods and the dynamics of the trading process.
- Communicating with the public (including media and administrations) in cases of responsive or infected people in the team, as well as in more severe cases.
- Creating a supportive marketing campaign – communication messages and content in the direction of „How to support our clients during a crisis period?“, instead of „How to sell more?“
- How to redirect the communication with clients and partners in an online environment for achieving maximum efficiency. Creating useful expert content.
- Ensuring the safety of the brand – providing the right context for the visibility and dissemination of advertising and marketing messages in order to avoid negative impression or damage to the reputation.
- Building a multi-channel communication – in the event of increased demand or logistical difficulties, closure or reorganization of the production, staying informed is crucial.
If you need assistance in such cases, you can contact the 3CON team in order to get their response as quickly and effectively as possible.
